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Founded over 45 years ago, The Air Museum Planes of Fame, a nonprofit 501(c)(3) organization, is dedicated to preserving aviation history for the
benefit of future generations. Currently, The Air Museum houses over 150 aircraft at its two locations, the main facility at Chino Airport in
California and a satellite museum near the Grand Canyon at Valle Airport in Arizona. The Air Museum displays aircraft spanning the history of
manned flight, from a replica of the Chanute Hang Glider of 1896, through modern space flight, and includes numerous milestone achieving test and
research flight vehicles.

There are many individuals behind the scenes who keep this one of the greatest air museums this country has ever seen. These people do anything
from restorations and maintenance to volunteering their time as docents giving tours and answering questions. All of the staff at the museum are
knowledgeable and friendly. Thanks to all of the men and women who volunteer their time, these aircraft will be around for many more years for
future generations to enjoy and learn from.

To learn more about The Air Museum including information on how you can become a member, we invite you to browse the rest of our site and to
visit our museums located in Chino, California and Valle, Arizona.

My response to that post follows:

Your comments in "One Day We'll Just Be Writers" could be shared by any professional doing business in any capacity. One day we'll just be
attorneys. One day we'll just be doctors. One day we'll just be auto mechanics. Each profession requires skillsets from other specialties, each without
complete mastery of a career built upon those separate skills, but with contributions, drawn of necessity, from that specialization.

You, as a skilled professional writer, are lamenting that even lowly SEO's (Search Engine Optimizers) are claiming to be writers when we're not. I
don't claim to be a writer, but I end up doing writing for clients because Search Engine Optimization necessarily involves words, text and
arrangement of keyword phrases on a page within a requisite web page structure.

Today I saw an article by an investment advisor (!) discussing high search engine rankings and was ready to be incensed by his words treading on my
expertise. Then I went to read Ulli Niemann's article and found that he "gets it" in a way that most people don't. He's ranked number one for
important finance industry keyword phrases and was sought out by CNN as an expert because he was top ranked in a Google search done by CNN
staff seeking an expert for an interview.

Remember that writing isn't the issue here, SEO is the topic. Take a moment and review his words at the following link. Notice his comments
regarding writing skills, or lack of them. He's an investment advisor writing articles about investments, not a professional writer penning
masterpieces on investments.

Most often, SEO's are RE-writing - not writing. Our work is NOT concerned with grammar, punctuation, sentence structure, reading level of the
audience, sales letter length or any other "writer centric" issues.

SEO's take existing web copy and massage it to make the text and page structure " friendly" so that search engine spiders will recognize what a
given page is "about". The goal is to gain top rankings in the search engines for competitive keyword phrases targeted by our clients.

Those clients could often benefit from a seasoned professional writer RE-writing their web pages as well, but only if they were willing to FOREGO
high search engine rankings. That's correct, you heard me well! Although it is possible to craft a well written and polished web page with skillful
writing, those pages will score far lower in the search engines than will a page properly placing keyword phrases in randomly generated text. As a
matter of fact, there is software available to do just that. While I'm opposed to the use of that software, which is used in conjunction with cloaking
software by unethical webmasters, it does prove my point.

I've been called by clients after a web site re-write due to drastic drops in search engine ranking following the work of skilled copywriters on that
client web site. It's not due to the pristine clarity or sizzling sales copy, it's because the writers don't understand search engines!

What would a writer do that hurts search engine ranking? Here are a few writers' Search Engine Optimization killers.

Professional writers would not want to see a keyword phrase repeated the optimal six or seven times on a page of just 600 words. They most often
recommend reducing that 600 word page to 250 words or less to gain clarity and focus, they'd vary words to avoid repetition, re-write headlines to
emphasize the sizzle rather than the steak, and opt for simple metaphor rather than industry buzzword.

BUT every one of those moves would destroy search engine position for that client, who now has a beautifully written page that nobody will ever
find by doing a search at Google. Congratulations on your stellar written work - which is now invisible to the search engines!

I don't know that there is a happy solution to our conflict until search engines appreciate the skill of great writers above the skill of search engine
geeks. We manipulate words toward different ends. SEO's will eventually adapt to the search algorithms as the search engineers adjust those
algorithms to recognize great writing, but not until then.

What is ergonomics? Most people have heard of ergonomics and think it is something to do with seating or with the design of car controls and
instruments. It is...but it is much more! Ergonomics is the application of scientific information concerning humans to the design of objects, systems
and environment for human use. Ergonomics comes into everything which involves people. Work systems, sports and leisure, health and safety
should all embody ergonomics principles if well designed.

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